If you’re a business owner, then you understand the importance of advertising. As an entrepreneur, you have to be constantly on the lookout for new marketing opportunities that will bring in more customers and increase revenue. One avenue for marketing is paid search marketing, or PPC, which is a form of internet advertising that involves buying ad space from search engines like Google and Bing in order to drive traffic to your website.
PPC can be an effective strategy for your business if done correctly. You’ll want to partner with PPC experts who can help you set up your account and find the best keywords for driving traffic. If you’re looking for the best PPC agencies in Bristol, take a look at this list:
With so many ppc and digital agencies in Bristol alone, how do you go about finding the right one for your business. We take a look at some of the most important areas to look at when picking your ppc agency.
PPC management services are used by companies to generate new leads and sales for their business. Managing your own AdWords campaign is not recommended as it can be very time consuming, so the best option would be to hire an Adwords agency who will do all of the work for you.
Google AdWords is a type of advertising which allows businesses advertising their products and services directly in search engine results pages (SERPS) using text ads placed by advertisers who bid on keywords through ad auction as determined by Google algorithm.
Pay Per Click (PPC) is a form of online advertising in which advertisers pay their host website only when visitors click on links displayed in search engine results pages (SERPs).
The advertiser’s only payment is made as a result for visitor clicking through from SERPs to their website. Search Engine Marketing should not be confused with Search Engine Optimization (SEO), which aims to ensure your site’s visibility on organic search engines such as Google or Bing.
When choosing an Adwords Business Service Provider there are a few factors that should always play into your decision. You will need to ensure that you choose someone who has the expertise to help your business grow. In order to do this you will need to take a look at the portfolio of work and past clients. Also, make sure they have some sort of certification or accreditation from Google themselves? If not how can you be assured that they are following the best guidelines possible for your business.
If your PPC agency does not have any certification please make sure that they are part of an association such as SEMPO or search marketing association UK (SMMA) and check out there memberships to see what their experience is in terms of working with other companies.
For further help on how to choose a good ppc company, please checkout our article all about finding a reliable paid search partner.
You will need to make sure you know what your business goals are before you begin any form of paid search. You want to make sure that you have a set budget that is reasonable, as well as a time frame that determines how long it will take for your campaign to start seeing results.
PPC management services can help your business get off the ground and on the road to success by providing adverts for specific products and services which are tailored towards your audiences needs and wants.
PPC agencies will create a bespoke campaign for your business based on the goals you have set. Through creating highly targeted adverts, they will know exactly which keywords to bid on that will produce the best results for your business.
Professional online marketing companies will be able to create links between PPC and conversion tracking software such as Google Analytics so they can see what is working and what isn’t in order to make changes to their campaign accordingly. This allows them to further improve your campaigns performance over time.
Agencies generally offer the payment structure of Payment on Results (generally 50% of results), Retainer, a mixture of both or you may have to pay upfront and be reimbursed if results are met. Generally, the higher your budget is then the lower % you will pay for results.
There are agencies that offer 100% payment on results in which they only charge once a sale has been made so this would work out to be cheaper if you have a larger monthly budget.
It is important to decide how you will measure the success of your campaign before you jump in with both feet. Depending on what type of business you have, number of sales may not be a good indication as it can depend on volume rather than value. Pages per visit might also be an option along with conversion rate, although this depends on the industry and product that your company sells.
Professional agencies will often use conversion tracking software such as Google Analytics which will allow them to track every aspect of your campaign including where leads are coming from (search engines, social media etc.), keywords being used to find their website or landing page, which pages visitors are coming from and what they are doing whilst on their website such as completing forms, watching videos, downloading documents etc.